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Organic, Reduced-Truth Marketing - Now 50% More Confusing!

Last Fuel Week, the team talked about the ins and outs of grocery shopping - where to shop, why you NEED a list, navigation tips and tricks, and even some nutrition recommendations. This week, we continue the conversation about how complicated grocery shopping can be. It can feel impossible to sift through all the tricky marketing campaigns and calculated gimmicks to find the truth about your food. We believe that food shouldn't be complicated...And neither should shopping! This week, we'll expose some questionable food claims, clarify the real meaning behind certain marketing terminology, and help you become a more confident consumer. You won't want to miss it!


Have a question, comment, thought, or idea? We’d love to hear it! Our members have the exclusive opportunity to leave a question or comment in the Forum. The FMR Team will answer/discuss these questions and comments on Fuel. Move. Recover. A Performance and Wellness Podcast., which drops every Friday at noon.



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